I'm not surprised

Hooters sees increase in Sunday sales
Jan 29, 2007 12:42 PM


Valdosta - Hooters in Valdosta poured its first alcoholic drink on Sunday just four weeks ago.

Managers say they are already reaping the benefits. "Previously none of us were selling alcohol on Sunday. Now they don't just see it as a Monday through Saturday establishment, they can come in 7 days a week," says Hooters Manager Fran Merchant.

Adding alcohol that extra day has brought an influx in sales and customers each Sunday to Hooters. "Now on Sunday's they can sit back, watch TV, drink a beer and eat," she adds.

But managers aren't the only ones who've noticed a difference. The servers say they've also seen an increase in business and tips. "We've always done pretty well getting our regulars to come in on Sunday but since we've been to actually sell alcohol we've noticed a tremendous increase in sales," says waitress Maggie Bearer.

And an increase in moral. "Girls actually want to work on Sundays now," Bearer says.

Waitress Tiffany Stinger agrees. "Yeah, there's a major difference in girls who actually want to work on Sundays. I definitely liked to work more on Sundays."
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They say it's only the beginning and they think it will continue to benefit the restaurant in the future. "I can see it only getting better because the more people know about it, the more people will come on Sunday," says Merchant.

Now they'll prepare for their biggest weekend yet, Super bowl Sunday.

Managers with Applebee's, Outback Steakhouse, and Texas Roadhouse say they've also seen an increase in Sunday sales.